DonorsChoose.org will be honored today with the Cause Marketing Forum’s annual Golden Halo Award. A total of 18 awards were given out to programs judged the best cause marketing campaigns of 2010. DonorsChoose.org won the overall award for the Nonprofit Category. DonorsChoose.org also won with Bing for Best Integrated Digital Marketing for Our School Needs campaign.
“Cause marketing has grown tremendously over the past ten years,” commented Cause Marketing Forum President David Hessekiel. “In fact, cause was the fastest growing area of sponsorship in 2010 and is predicted to hit $1.7 billion in 2011.”
In keeping with that trend, a record number of programs were entered in the Cause Marketing Halo Award competition. “The winners of this year’s Cause Marketing Halo Awards demonstrated creativity, innovation and excellence in campaign execution and results for companies and causes,” said Hessekiel.
The Cause Marketing Halo Awards are North America’s highest honor in the field of cause marketing, awarded by the Cause Marketing Forum. All Halo winners can be seen online at www.CauseMarketingForum.com/Awards.
To learn more about DonorsChoose.org cause marketing programs, visit our Partnership Center.